NEWS / WINDOWS

YouTube For India Launched

08 May, 2008, 11:29 am IST | by tech2 News Staff | Windows

The hugely popular online video community, YouTube, has announced the launch of its local Indian site.

YouTube India features a localized homepage and search functions, allowing them to create and share videos, discover the most popular and relevant videos in India, and connect with other Indian and global users. Eventually, YouTube India will have entirely "local" experience highlighting and featuring the content and functionality most desired by Indian users.

"We are very excited to bring a local version of YouTube to India considering the passion of users here for music and entertainment." said Steve Chen, CTO and co-founder of YouTube. "For a culture that is steeped both in video and in storytelling, and where everyone has a voice - YouTube India will not only offer Indian users more relevant content but also provide a platform to share India's unique and diverse culture and lifestyle with the largest online video community in the world."

"YouTube allows anyone with a simple web camera or even a cell phone to create content, connect, and converse with each other through the medium of video," said Sakina Arsiwala, International manager, YouTube. "It provides a powerful way for people to express themselves. From a home video to a magic show to classroom lectures or working professionals connecting with their families in another city, YouTube is about communication and not just entertainment," she added.

YouTube India features promoted videos, featured videos, and homepage promotions, localised user interface and help center, user support and community features (such as video ratings, sharing and content flagging), making it easier for the Indian YouTube community to search and view videos from India. Also, content uploaded by users in India will show up as "top favourites" and "recommended content" on the local YouTube site. The localized site also aims to facilitate connections among the large Indian NRI community.

YouTube has already signed partnerships, in India with Eros Entertainment, Rajshri Films, IIFA, Ministry of Tourism, IIT Delhi, NDTV, UTV, Zoom TV, India TV and Krishcricket.
RELATED STORIES

Epson launches new portable, stationery label printers

Epson launches new portable, stationery label printers

Epson has announced the launch of its first series of portable stationery label printers under its own “Epson” ...

Researchers monitor Internet usage patterns to detect depression

TRAI aims at Rs.300,000 crore revenue from spectrum refarming

Sony Xperia P up for pre-order on Infibeam, launching on 25 May

HP likely to cut down workforce

Worries mount as Nokia burns through cash

Newmen announces gaming keyboard series in India

 

OPINIONS

Roydon Cerejo

Google’s latest iteration of Android, Ice Cream Sandwich or Android 4.0 is a major overhaul from G...

MORE OPINIONS

Leaked Images, Availability, Pricing,
Specs, Pre-order

features

Top 5 free all-in-one messengers for Windows

Top 5 free all-in-one messengers for Windows

The number of instant messaging services have exploded, since the first...

By Rossi Fernandes

Project Darpan: Digitizing Indian local languages

Project Darpan: Digitizing Indian local languages

Compared to the relatively slow adoption rate of the traditional PC, that...

By Naina Khedekar

Top 10 tips for Internet Explorer 9

Top 10 tips for Internet Explorer 9

Microsoft’s browser Internet Explorer has been around a while and things

By Tech2

MORE FEATURES

HTC One S smartphone to release in India by May 2012

Sharma Prashant

Mon May 21, 20:23:20

Skullcandy Aviator Review

Aashish Shrestha

Mon May 21, 19:43:50

MORE DISCUSSIONS