Remember how Groupon put up a really smart offer for a one-time-only purchase of a kg onions for Rs 9 only? It probably wasn’t the smartest one by the Groupon guys since they probably did not anticipate the demand for cheap onions, which caused the website to crash.
According to Al Jazeera, the website crashed on Thursday, after a staggering 3,000 kilograms of onions were sold in 44 minutes. If you haven’t already purchased onions for as cheap as a Cadbury Dairy Milk bar from Groupon already, you can try again tomorrow at 1 PM. You will need to hurry, though since today’s record shows that the deal was sold out in 7 minutes flat today.
Making even Groupon shed tears (Image credit: Getty Images)
With onions costing nearly Rs 100 per kilogram in most parts of India, the vegetable that used to be an essential part of daily diet in the country has become somewhat of a luxury, thanks to the shortage. The Groupon website, too, equated being able to afford onions to purchasing caviar and diamonds.
The “collective shopping” website that was not too visible in India previously, seized a perfect opportunity to reveal itself with this offer. Groupon partnered with a Delhi-based wholesaler to sell onions at a dirt cheap rate of 9 bucks a kilo. The only condition put forward by Groupon was that one person would be able to avail of this offer only once. It also said that the onions would be delivered to doorsteps in moisture-free wrapping by renowned courier companies like Blue Dart.
The deal is still going to go live daily for a better part of this week but you will only be able to avail of it once and won’t be able to pay cash-on-delivery. You will also have to wait for 10 days after ordering for the onions to reach you, but the only other option is to purchase a kilo for Rs 100 from the neighbouring vegetable vendor. We know that the tears you shed while chopping onions are real.