NEWS / POINT AND SHOOT

Sony Announces T-Series Party Cameras

28 Feb, 2007, 1:30 pm IST | by Shayne Rana | Point and Shoot

Sony is introducing a line of 8-megapixel T-series cameras—DSC-T100 and the DSC-T20.

The DSC-T100 has the most powerful zoom and largest LCD screen in Sony's T-series cameras. With its Carl Zeiss 5x optical zoom lens and 3-inch LCD screen, this model will debut in red, black and silver.

The 8-megapixel DSC-T20 camera features a Carl Zeiss 3x optical zoom lens and a 2.5-inch LCD screen, and will hit the scene in pink, white, black and silver.

These cameras are less than half an inch thick and can be protected with four different styles of matching camera cases in colors such as pink, red, green, grey, crème, brown and black, which will be sold separately.

"There's a generation of style-conscious, tech-savvy people who want the brands and products in their lives to reflect who they are," said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "Our new T-series cameras can give these customers the form factor and advanced technologies they're looking for."

Sony's new cameras have three accessory options for high-definition photo viewing. All are compatible with the Sony VMC-MHC1 HD component cable for connection to an HDTV set. They can also be connected to the new Sony CSS-HD1 high-definition Cyber-shot Station. The station also works as a charger for the cameras. All of the new cameras are equipped with a built-in slide show function for viewing pictures.

Sony's Super Steady Shot optical image stabilization counters camera shake and stabilize images so you can shoot with longer exposure times. With high light sensitivity (up to ISO 3200), you can also shoot at higher shutter speeds without using the cameras' flash. Sony’s Clear Raw noise reduction technology will help reduce the picture noise.

Sony's new T-series cameras are powered by the Bionz processing engine, first used in Sony's Alpha digital SLR camera system. It delivers fast image processing speeds and also speeds up the cameras' response times and extends battery life.

The T100 camera will ship in March in USA for about $400, and the T20 will be available in April for about $330.

Tags: Sony , Cybershot , T-Series

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