Updated 18 Jun, 2013, 10:43 am IST
2 crore mobile users in India prefer news on phones: Survey
| by tech2 News Staff |
Yesterday, Facebook revealed how Indian users have compelled it to change its business strategy as most new users access the social networking website from their mobile phones rather than desktops. Now, a new survey indicates that about 2 crore out of the estimated 4.8 crore mobile Internet users in India, have shifted about 50 percent of their TV and news viewing time to phone screens. The study conduced by ViziSense, India’s leading online audience and ad measurement platform, said that of all mobile Internet users in India, about 87 percent are online on mobile every day, and almost half of these users go online through their cellphones every 2-3 hours. Moreover, the duration of these visits is said to be more than an hour. Then about 60 percent of these users have been on this medium for more than a year already.
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