ASUS-Lamborghini Launch The ZX1 PDA Phone
10 May, 2008, 11:00 am IST | by
Laiq Qureshi
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ASUS and Lamborghini, together, launched the ASUS-Lamborghini ZX1 PDA phone that runs on Windows Mobile. It made its world wide debut at CeBIT earlier this year and it's finally made its way to our shores. The back panel is covered with extremely lightweight but strong carbon fiber that is twice as tough as aluminum and five times stronger than steel. With it, a high grade stainless steel casement is used to protect the camera compartment. This PDA phone is equipped with wireless 802.11b+g, Bluetooth v2.0+EDR, USB2.0, 3.5G and even GPS. A 2.8" touchscreen, a 9-way navigational key and a unique racing user interface that can be modified to the user's mode of operation whether it be business or lifestyle - complete with engine noises - provide finesse to the phone. Edward Wang, Business Head, Mobile Communication Business, ASUS (India) said, "ASUS ZX1 is the first co-branded PDA phone from ASUS and is targeted at a very niche segment, for people who have a penchant for style. PDA phones are increasingly becoming fashion gadgets and the ASUS ZX1 gives the user the ultimate ownership experience. We wanted the end user to feel as engaging an experience as driving a Lamborghini car and you'll find elements of style and design seamlessly incorporated in the ZX1 at every level. Manufacturers are releasing many such co-branded products but we chose Lamborghini as our co-branding partner in the PDA phone segment as we share the same position in PDA phones as Lamborghini does in the automobile industry."  The ASUS-Lamborghini ZX1 PDA phone will be available for Rs. 50,000. |
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