Bling Joins Mobile Phone Segment With Movil
22 Dec, 2009, 6:58 pm IST | by
tech2 News Staff
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Bling telecom, has rolled out a new brand, Movil, and has introduced an array of designer GSM phones in the mid and high end segments and plans to introduce CDMA phones in future. Movil’s array of designer phones launched included the water resistant MA1 with features like Battery life of 1000mAh, superb camera, , MP3 and MP4, flash card slot and dual card standby. The other models launched were V1c, a low end multi-media CDMA device with MP3 player; MT1, a dual SIM phone with 3 mega pixel camera, 3D motion sensor and MP3/MP4 player and MC1, a multi media device with dedicated music keys. The entire range of Movil mobiles comes in trendy colours for the youth in addition to a 3.5 mm jack for the music lovers even for the entry level phones. The price range of Movil mobile phones starts from Rs. 2000 to Rs. 10,000. Elaborating on Movil’s designer mobile phones Khanna said, “Movil is a brand for today’s youth in the age bracket of 16-24 years and with its stylish looks and power packed features promises to be a best seller.” The company plans to achieve a target 1.5 million phones by the financial year 2010-2011. A direct retail model for the distribution of mobile phone’s will be adopted. The company will showcase its products with retail and franchise stores of several large operators in the country. The company with an aggressive branding program is going pan India with blue chipped distributors and a string of service providers. Pankaj Mahendroo, Member Advisory board of Movil Mobile and President of Indian Cellular Association, said, "Movil is in synergy with today’s youth with features like water/dust resistant, enhanced sound and image quality, shockproof body and will rise through the clutter." |
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