NEWS / MOBILE PHONES

CES 09: SE Announces New Cybershot Camera and Upgrade for C905 Camera

08 Jan, 2009, 3:28 pm IST | by Shayne Rana | Mobile phones

Sony Ericsson is in the news again, this time with the introduction of a new Cyber-shot mobile handset the C510, which is supposed to be the most affordable Cyber-shot phone to date though there's no official pricing out just yet. Their idea was to make the SE Cyber-shot camera phone experience accessible to even more consumers and markets worldwide.


"We have been leaders and innovators in the camera phone segment since the company was started," said Sven Totté, Head of Imaging Marketing at Sony Ericsson. "Now we are delighted to unveil the C510 Cyber-shot, our most accessible Cyber-shot phone to date which includes a host of new features normally found on more premium phones. Features like Smile-Shutter, YouTube integration and Snapfish by HP integration make the C510 Cyber-shot a really fun mobile phone to use. This phone will enable us to engage new markets and consumers to our Cyber-shot phone experience."

The C510 Cyber-shot’s camera will feature -
  • A 3.2 megapixel Auto focus lens with a slide in lens cover and illuminated imaging Shortcuts
  • Smile Shutter technology (detects a person’s smile and captures the image),
  • Face Detection (focusing technology of up to three faces at a time)
  • Auto-rotation to alter the landscape and portrait view by rotating the mobile phone
  • Snapfish by HP which is a pre-installed application that allows users to send print orders from the phone to Snapfish and have quality photo prints delivered to their homes.
  • A YouTube feature to enable uploading videos and images straight to the web
  • Photo Fix for adjusting light balance, brightness and contrast simultaneously

Other Features include -
  • 2.2 inch scratch resistant TFT LCD (240 x 320 pixel 262k color resolution)
  • Preloaded Google Maps with a geo-tagging feature
  • Bluetooth (A2DP)
  • GPRS/EDGE support
  • M2 card support for memory expansion
  • SMS conversation style for users to see an entire SMS conversation history at a glance
The C510 Cyber-shot will be available in select markets from Q1 in the colors - Future Black and Radiation Silver.

The company has also announced an application upgrade to the C905 Cyber-shot phone which will include features like –
  • Smile Shutter
  • YouTube
  • WayFinder 8
  • Access to Snapfish by HP for prints and
  • SMS/MMS conversation style
This upgrade is designed to add extra value to a consumer’s camera phone experience. Consumers who already own a C905 Cyber-shot phone can easily download the new applications from mid-February 2009 at www.sonyericsson.com. The handset will also be available in a new color - Tender Rose - from Q1 2009 in select markets.

Tags: Cybershot , 8 Megapixel

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