Karbonn Mobiles Eyes 7% - 10% of Mobile Phone Pie in India
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by tech2 News Staff
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With the crackdown on Chinese mobile phones, local handset manufacturers are looking at taking over the vacated spot. Karbonn Mobiles is one of them and is spreading its reach with its entry into the CDMA mobile phones' segment with the launch of five new devices for the Indian market, in the price range of Rs. 2,000 to Rs. 6,000. The company aims to capture a market share of 7% - 10% in India in the multimedia phone segment in the current fiscal. Pradeep Jain, Managing Director, Jaina Group said, “The response to the launch of the Karbonn Mobiles has been tremendous making Karbonn the fastest growing mobile phones brand in India in a short span of 6 months. As a company we are committed to bringing in the latest devices for the Indian consumers at competitive prices. Today also marks our foray into the CDMA segment with the launch of five new devices.” Karbonn Mobiles has already made an investment of US$5 million for product development and its marketing and sales operations in India. This is one of the largest investments by any indigenous entity in India in a short span of six months in the mobile phones segment. The company is aiming for revenues in excess of Rs. 1,000 crore from its operations in the current fiscal year. Karbonn Mobiles has also won the title sponsorship rights for the five matches one day series between India and Sri Lanka starting from December 15, 2009. With this association the upcoming ODI Series will be called "Karbonn Mobiles Cup". |
Tags: Karbonn Mobiles , CDMA
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