LG Launches New Black Label Phone

The 5 megapixel camera phone LG was planning to launch (and which we had mentioned earlier) has finally come to light in the official sense. The company launched its third LG Black Label Series handset – the LG Secret (Model: LG-KF750) – worldwide on April 24 in London. From the look, it seems to be another of LG’s chic 3G HSDPA enabled handsets... even if the name does leave a bit to be desired.

"The huge success of the previous models of the Black Label Series validated our approach to provide the ultimate mobile experience for today’s discerning consumers, who seek to embody personal style with their handsets," said Skott Ahn, President & CEO of LG Electronics Mobile Communications. “These are the enriched features that will diversify the way users interact with their handsets, but most of all, the LG Secret was designed to be a style that lasts."

The Secret is made from carbon fiber, one of the strongest composite materials – and one that's used in aerospace and high-performance automotives. It has a tempered glass display (2.4 inches, 240 x 320 pixel resolution) and Neon Touch navigation buttons. The camera is a 5.0 megapixel job, which might just make this the slimmest 5MP camera phone in the market at just 11.8mm.

The handset boasts 120 fps video and DivX certified playback. There are photo/video editing features too, including morphing and SmartLight (which automatically adjusts the picture’s light settings). Users can also take advantage of the Movie Maker software to create their own videos.

A Touch Media feature takes advantage of the touchscreen to directly access five multimedia functions with a single button: music, photos, games, documents, and FM radio. Users can flip through photos on the screen while listening to music. The phone can handle Word, Excel and PowerPoint files, and comes with a Google Package that lets you surf the Internet, log into Gmail, use Google Maps, and watch YouTube videos. The Secret has an accelerometer sensor, and LG has included a few games that use this feature.

The LG Secret supports Bluetooth with A2DP and comes with an auto-sync feature that automatically synchronizes it with a PC. The auto-rotating display shifts the image on the screen for viewing in any position. The auto-luminance control adjusts the screen lighting according to ambient brightness. External memory is supported by means of a microSD card.

The LG Secret first launched in Europe, and this will be followed by launch events in Asia, South America, and on to the rest of the world. The price hasn't been announced yet, so stay tuned.