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Mobile TV to be Private, Personal
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by Sapna Jhuremalani
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Nokia has commissioned a report conducted by Dr Shani Orgad from the London School of Economics that gives insight into the impact of mobility on television. The report predicts that the introduction and adoption of mobile TV will ultimately give way to a more personal and private TV experience than that of traditional broadcast TV. Users will be able to receive content anytime, anywhere, choose what is most relevant to them, and even create and upload their own television content, while content providers and advertisers will be able to tailor their offerings more specifically to the user. "For mobile TV to become more than just television on the move, it will have to build on existing channels, programs, and ways of watching television and using the Internet." said Dr Shani Orgad. "Mobile TV will become a multimedia experience with an emphasis on personalisation, interactivity and user-generated content." According to the report Mobile TV programming will be a combination of original content from broadcast television and new content made specifically for mobile. The content too will be produced keeping the mobile viewer in mind, which will include more concise content and greater user interactivity. The programmes on mobile TV will be news, entertainment (soaps, reality shows, comedy, animation), sport, music and children's programmes. The mobile TV viewing experience may pave the way for more image oriented and concise content that is relevant to the viewers. According to the report, the current trend of user-generated content is on the rise as consumers increasingly use their mobile devices to create video content giving way to new broadcast platforms that will emerge to distribute this content to other mobile users. Broadcasters are likely to see a new midday prime time with mobile TV according to the report. This is backed up by consumer trials of mobile TV in Europe which revealed heavy usage of mobile TV during the day as well as during the more traditional early morning and late evening prime times. |
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