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Motorola Inc., badly in need of hit products to spark a turnaround, announced nine new cell phone handsets Thursday to be available this quarter. Among them is a luxury version of the Razr2, the latest successor to its once top-selling model. The Razr2 V8 is being touted as a potential holiday gift with gold-plated accents, snakeskin texture, ultra-slim design and storage of up to 1,000 songs, among other features. It costs $250 to $300. The company said four of the seven new W-series phones - the W160, W180, W213 and W377 - feature FM radio, which requires headphones. W160 W180 "These devices are designed for consumers who are purchasing their first mobile phone, for those who simply want to talk and message on an easy-to-use phone or for those who are looking to upgrade a basic phone," said Stu Reed, president of Motorola Mobile Devices.Six of the handsets contain Motorola's proprietary CrystalTalk technology, which automatically adjusts audio for clear calls in noisy environments. W337The Schaumburg, Ill.-based company also introduced the Moto U9, a lightweight phone and music player with clamshell design and stereo Bluetooth wireless technology, a two-megapixel camera with 8x zoom and multiple messaging capabilities. U9 The phone is pegged for introduction in Asia, Latin America and Europe, not yet in the United States.Motorola executives told analysts last month that a series of innovative new cell phones would help break the company out of a slump that has coincided with a sales decline for the once-iconic Razr. |
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