Napster, Motorola in Music Content Deal
18 May, 2007, 12:46 pm IST | by
Priyanka Pradhan
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Digital music service, Napster has announced that it will offer on demand music subscription service to Motorola mobile consumers. The offer includes free and easy access to a vast collection of music and content across Motorola's entire line of portable subscription-enabled devices. Napster and Motorola will promote the new offer across North America, the UK and Germany, where the ROKR Z6 and Z6m are simultaneously being launched. The companies will also explore the creation of other bundled music experiences at retail for mobile music enthusiasts. The first phase of the multi-faceted marketing agreement will offer Motorola users with one free month of Napster To Go subscription service, enabling unlimited access to more than 3 million songs, programming and exclusive content. The companies will offer the service through in-box and aftermarket promotions, via retail and carrier channels in the US and Europe, together with additional promotional opportunities to be announced in the coming months. European customers will also receive five free permanent downloads in addition to their subscription. Chris White, senior director, Mobile Devices Multimedia Entertainment, Motorola said, "Mobile music enthusiasts will enjoy the most popular music subscription service to complement Motorola's sleek design and functionality that delivers the ultimate mobile music experience. Our relationship with Napster further advances Motorola's global music strategy and presents an incredible opportunity to expand the company's strong music ecosystem." Napster To Go is now compatible across Motorola's extensive portfolio of music-optimized and enabled phones which feature Window Media DRM. The new bundle is expected to launch across North America and Europe in the second half of 2007. |
Tags: Napster , music subscription service
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