Neomobile Announces D2C plans for India
20 Nov, 2009, 5:11 pm IST |
Shayne Rana
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Neomobile Group, the Italian global mobile entertainment company, announced its plans to launch D2C-services in India. Since 2004, Neomobile has been focusing on Direct-to-Consumer (D2C) mobile content. For those who aren’t aware, the Company designs, develops, markets and distributes digital content and interactive services for mobile users in partnership with over 120 Mobile Network Operators and with over 30 Media Companies all over the world. Neomobile will introduce in the Indian D2C-market its formula of mobile entertainment ‘bundles’, packages that combine different services based on the specific interests, lifestyle and needs of India’s mobile users, in order to offer a complete and richer experience. Monthly services will be released presenting a range of content, spanning from news (e.g. Bollywood stars, movies, gossip etc.) to music, ringtones and games. As part of its marketing strategy in India, Neomobile plans to make high cross media communication investments (especially on WAP channel), as this has proven to be a key element of success of its D2C-brands in Italy, Spain, Turkey and Brazil. Commenting on this operation, Gianluca D’Agostino, Neomobile CEO, said: “We believe India has a great Mobile Entertainment future, it is the right time to move into action and introduce our successful D2C- formula. Using our media know-how and experience in technology, and leveraging the already existing collaboration with India’s Mobile Network Operators, we aim to become among the top 3 D2C-players within 2 years from launch.” Neomobile will also increase its investments in its Indian Mobile Marketing Solutions business, which has to date developed and managed mobile advertising and promotion campaigns for top advertising agencies and brands, including: Nokia Interactive, Diageo, Group M and Perfetti. |
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