SE Launches 2 GreenHeart Mobile Phones
04 Jun, 2009, 1:17 pm IST |
tech2 News Staff
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Sony Ericsson has unveiled two new GreenHeart pioneer products taking forward its commitment to environmental sustainability. The GreenHeart program launches with two flagship products – the C901 GreenHeart and Naite– plus the MH300 GreenHeart headset. The C901 GreenHeart, will include an electronic, in-phone manual to replace the standard paper version, saving over 90% in paper. The C901 GreenHeart phone casing is made from a minimum of 50% recycled plastics and includes an optimised display light sensor that uses less energy. The phone is colored with waterborne paint that lowers exposure to Volatile Organic Compounds (VOC). The C901 GreenHeart will ship with the MH300 GreenHeart headset, made up of 100% recycled plastics in 4 out of 5 hard plastic parts and far exceeding legal environmental requirements. Apart from featuring many of the innovations showcased in the C901 GreenHeart, the Naite will come to market with a low-power charger, the EP300 GreenHeart charger. The overall CO footprint over the full life of the C901 GreenHeart and Naite is reduced by 15%. The C901 GreenHeart will also include a WalkMate application, that compares the steps they take with the equivalent journey travelled by car. The Naite includes an Ecomate application helping users make greener choices in their everyday life as well as a Carbon Footprint Calculator to show you how much CO2 you are saving when you walk instead of taking the car. "Building on the established heritage of our parent companies, Sony Ericsson has worked continuously to become an industry leader in the area of removing harmful substances from the core of its phones and in creating industry leading energy efficiency chargers," said Dick Komiyama, President, Sony Ericsson. "Today we are announcing the next step in our sustainability strategy – the GreenHeart pioneer products - which launch with two innovative new phones and a commitment to roll out these innovations across the broader portfolio in 2010 and 2011, allowing us to build a more sustainable business." Q3 2009 will ee the continued roll out of Sony Ericsson's global take-back program which has been in operation since 2007. By allowing consumers to send back used mobile phones, the program ensures that they do not end up in landfills but are sent to specialised mobile phone recycling centres. |
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