Sharp Goes Mobile; Launches Handsets in India

Sharp Corporation has launched a set of mobile phones in India. Like many other companies, they too are taking advantage of the imminent 3G spectrum in the country. They claim that their phones are aimed at "trendy yet price conscious" consumers, so basically 'youth'. They say that their phones offer features like full touch LCD screen, G-Sensor, shortcut to social networking services, LED illumination, Bluetooth, FM radio, dual SIM facility, and camera. These come in a variety of form factors such as the cycloid phone, screens which rotate a full 180 degrees and the classic clamshell.

Mr. Takeshi Mori, General Manager, Sharp Corporation said, “A huge amount of research has gone into the making of these handsets. We had to strike a fine balance between what would work with the Indian consumers and how we can offer that extra edge that Sharp brings to its product offerings. Therefore we have compelling features that attract the youth such as full touch LCD screen, G-Sensor, shortcut to social networking services, LED illumination, Bluetooth, FM radio, dual SIM facility, easy camera shot so on and so forth. All these features are cased in interesting form factors such as the cycloid phone, screens which rotate a full 180 degrees and the classic clamshell which go to showcase the extreme craftsmanship that Sharp has developed over the years. We are confident that the quality of Touch experience provided by our phones will be really loved by progressive Indian consumers.” 

They had a launch event in Delhi yesterday where they unveiled four models (of phones) namely the Alice, Blink, Tango and Cyborg. The company hasn't said what features each of these phones will have or what they will cost.