Sony Ericsson's PlayNow Arena Loaded With Movies
30 May, 2009, 12:30 pm IST | by
Shayne Rana
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Sony Ericsson has further strengthened its commitment to providing entertainment experiences on the mobile handset with the launch of PlayNow arena with movies, the latest addition to the content delivery platform. “Consumers are increasingly looking for exciting content and premium entertainment experiences wherever they are. By adding a bundled movie proposition to PlayNow arena we continue to remove barriers for consumers to easily access entertainment through their mobile phone” said Martin Blomkvist, Head of Content Acquisition and Management at Sony Ericsson. PlayNow arena with movies is a bundled movie service from Sony Ericsson, included out-of-the-box for select handsets, allowing consumers to watch up to 60 movies a year on their mobile phone. Optimized to give consumers the best possible viewing experience, users can choose from a selection of around 15 movies at any one time, with additional titles being added to the catalog each month. After ‘side loading’ feature length films onto your phone, you can watch them as often as you like for up to 90 days. Downloaded movies will be automatically formatted to match the performance of your phone. The specially formatted movies are not playable on any other device. Go to www.playnow-arena.com/movies, select the appropriate device, download the videos of your choice and simply transfer the files to your handset via USB. The available movie catalog is also going to be a country-specific mix of classics and newer titles. |
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