SRS Launches TruMedia For Better Audio in Mobiles
21 Jan, 2009, 10:53 am IST | by
Shayne Rana
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SRS Labs, Inc. one of the industry’s leaders in surround sound, audio and voice technologies, has announced the launch of its advanced SRS TruMedia suite, which is a premium solution fusing state-of-the-art audio enriching technologies with advanced voice intelligibility processing technology. SRS has specifically designed TruMedia to be the perfect mobile multimedia suite for products such as mobile phones, portable media devices, Bluetooth headphones and gaming consoles. When implemented on these products, SRS TruMedia aims to deliver the best possible combination of entertainment for audio and video with clarity during voice communications. The patented SRS technologies featured in SRS TruMedia offer a theater-like 5.1 surround sound experience over headphones when viewing multichannel video content. SRS TruMedia provides an advanced, active ambient noise management system, allowing the phone's user to better hear, and be heard. In normal listening environments, the tonal quality of the spoken word has a deep, rich bass. Yet, when the device is used in noisy environments, SRS TruMedia will attempt to sharpen the voice and enhance the overall volume gain in real-time. "SRS TruMedia offers the ultimate mobile entertainment and communication experience, surpassing the demands of today's multimedia savvy consumers," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "With TruMedia, manufacturers are able to deliver natural and immersive surround sound for the exploding mobile audio and video market, as well as optimize the communication features by providing crystal clear and intelligible dialog in most any environment, regardless of competing ambient noise. The bottom line that is SRS TruMedia truly offers consumers the best possible mobile communications and entertainment experience, anywhere, anytime." SRS TruMedia is first being deployed in several new mobile phones models from multiple mobile handset makers worldwide. |
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