Indian Railway's SMS ticket a hit among youth
07 Feb, 2012, 11:26 am IST | by
Naina Khedekar
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The Indian Railways, which dominate the digital consumption niche in the travel segment in India, didn’t surprise many when they announced to go paperless with the new mobile ticketing option using SMS. No sooner that Indian Railway Catering and Tourism Department (IRCTC) launched the mobile service, than it’s already a hit among the youth in Kerala. SMS used as a ticket
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Tags: Indian Railway , IRCTC , mobile ticket , sms ticket , IRCTC mobile ticket , IRCTC SMS ticket , Indian Railway Catering and Tourism Department , PNR number , passengers , coach , date of journey , class and train number ,
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