|
Walt Disney Co is launching free iPhone and iPod touch applications, giving fans access to Disney content and interactive features anywhere. Disney.com, part of the Disney Interactive Media Group, said it will offer users of the popular Apple Inc devices items like the new "Click2Life" feature that lets fans take pictures of images from the Disney.com Web site, and eventually in the physical world, and unlock exclusive content. For instance, a teenager may one day see a poster of an upcoming "Pirates of the Caribbean" film in a mall, snap a picture of the poster with an iPhone and then generate video content related to that picture or character. Jason Davis, vice president of Disney.com, said in an interview that the media giant realized it already had a huge audience of iPhone and iPod touch users for its content on its existing mobile application on Disney.com. Disney.com reaches nearly 31 million unique visitors per month and said that among mobile Web sites, it ranks as the No. 1 entertainment mobile site. It also has an expanding lineup of many paid applications currently available in Apple's App Store including Toy Story Mania!, Disney Fairies Fly, The Nightmare Before Christmas and Breakspin. "Our iPhone and iPod touch traffic is heavily made up of kids and moms. The iPod touch has a very specific demographic geared to the tween," he said, adding that within Disney content, there are various safety controls. "Because the applications are self-contained, once you're in the application, you can't get into anything else," he said. The new application organizes Disney-branded content within one destination on each device, lets users interact with Disney characters through customizable photo frames and audio greetings, listen to Radio Disney live, watch music videos and buy Disney music on Apple's iTunes Store. |
Mixx
Facebook
Twitter
Digg
delicious
reddit
MySpace
StumbleUpon
LinkedIn
Angry Birds beaten out of its top spot by Disney
It's quite impressive that Angry Birds has managed to hold its spot in the iOS App Store. Most days it's number one
E3 2011: NVIDIA Announces E3 Expo Will be shown in 3D on YouTube
YouTube Introduces Movies On Demand Service, Finally!
Disney to Release Android Smartphone
Rumour: Epic Mickey PS3?
Disney To Buy Social-Gaming Site Playdom
Disney Buys iPhone Game Maker Tapulous
The latest "should they-shouldn't they" event with Facebook is the lift of the minimu...
Leaked Images, Availability, Pricing,
Specs, Pre-order
Apple celebrated the iPod's 10th birthday recently. Here's a...
Preview: Cowon D3 Plenue - For Audiophiles and Android Lovers?
With Android as it's OS and audio settings to beat the best of the...
By Shayne Rana
The Evolution of Portable Video
Video playback in portable devices has come a long way, undergoing changes
Pod2g releases untethered jailbreak for iOS 5.1.1
Ako Si David
Sat May 26, 13:25:08
BBM to remain exclusive to BlackBerry
Ravi Verma
Sat May 26, 12:58:50
Sony shutting shop on feature phone segment come September
Sanket Kambli
Sat May 26, 11:59:21
_011517074205_160x90.jpg "Epson Stylus Photo R3000")
Sony to roll-out ICS update next week,...
BlackBerry Curve 9320 announced in India...
Dell Latitude 10, first Windows 8 tablet...
Google Nexus tablet to be unveiled at...
About Us | Site Profile | Tech2 Team | IBNLive News | IBNLive Hindi News | Cricket News | Indian Stock Market | Policy | T & C
Copyright © 2011, Tech2.com India - A Network 18 India Venture
