Microsoft Launches Limited Edition Zune
06 Jun, 2008, 8:57 am IST | by
tech2 News Staff
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Microsoft has announced a limited-edition Zune digital media player designed by Peter Saville to be made available to commemorate the DVD release of "Joy Division," the critically acclaimed documentary. The film will come pre-loaded on a custom black Zune 80 player that is etched with an adaptation of Saville's artwork from Joy Division's "Unknown Pleasures" album. Five hundred limited- edition players will be available for purchase June 17 for $399.99 through http://www.zune.net and http://www.zuneoriginals.net. In addition, Zune Marketplace will feature exclusive outtakes from the DVD. "Joy Division" chronicles the story of the seminal post-punk band via firsthand accounts from the surviving band members and those who worked closely with them during their brief but highly influential existence. "Partnering with Zune gives us a unique platform to tell the story of an iconic band and present something special to their fans," said Tom Atencio, the film's co-producer. "It also opens the door to a whole new world of possibilities regarding innovative promotion and distribution methods for independent films." The DVD release of "Joy Division" is also set for a June 17 release through Genius Products and The Weinstein Company. "We appreciate the opportunity to create a customized product in conjunction with an important project like the ‘Joy Division' film," said Richard Winn, director of Entertainment Development for Zune. "Building innovative consumer experiences around music and providing a platform to showcase the work of artists is what Zune is all about." |
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