Google Joins International Imaging Industry Association
04 Dec, 2009, 3:28 pm IST |
Shayne Rana
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I3A (the International Imaging Industry Association), one of the leading global associations for the imaging industry, if not the leader, has just announced that Google joined the non-profit organization at the Participating level of membership. I3A also announced that Google and existing member Microsoft Corporation will take part in its Camera Phone Image Quality Initiative (CPIQ). Open enrollment for CPIQ’s Phase 3 is set to close today 4 and all interested companies are urged to sign up. I3A membership is a prerequisite for joining CPIQ. “We’re very excited about having Google as a Participating member, and we look forward to experiencing the energy and fresh thinking the company can bring to the table for I3A activities and programs,” said I3A President Lisa Walker. “I am also particularly pleased that Google and Microsoft are joining the other CPIQ members to help accomplish the important goals of the Initiative’s final critical phase, which will develop and deliver a much-needed consumer-facing system for evaluating the image quality delivered by mobile devices.” Building on the accomplishments of CPIQ Phases 1 and 2, I3A members participating in CPIQ Phase 3 include Eastman Kodak Company, FUJIFILM Corporation, Motorola, Inc, Nokia Corporation, Sony Ericsson Mobile Communications and VistaPoint Technologies to name a few. Together, these industry leaders will create the remaining essential metrics needed to produce an accurate and repeatable testing program for camera phone image quality. The CPIQ group’s ultimate goal is to deliver a consumer-oriented rating system for camera phone images. The rating system will provide a tool for translating and distilling the complex set of measurements and tests into a rating that consumers can quickly and easily understand. In addition to the technical work, the initiative group will work to build awareness and encourage industry-wide adoption of the CPIQ deliverables by the mobile imaging industry. For more information you can check out - http://www.i3a.org/. |
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