Samsung to pull out of netbook market, will focus on ultrabooks
| by Roydon Cerejo |
Come 2012, Samsung Electronics will be shutting down their netbook production in favour of tablets and ultrabooks. The Korean company supposedly sent an e-mail to one of their partners informing them that in the first quarter of next year, they will discontinue their 10.1-inch netbook line-up and will focus on more powerful 11.6-inch and 12-inch ultra-portable notebooks.
So much for cheap and affordable computing
This doesn’t really come as a big surprise, since it is something, which was long overdue. Looking at the current and past market trends, the netbook scene was and still is dominated by Asus, a company that popularized the netbook segment a couple of years back. Since then, everyone else has tried to grab a slice of Asus’s success and other than HP, I can’t think of anyone who has managed to achieve that success. Samsung has been dabbling with netbooks as well, but none of them really seemed to strike a chord with the audience. Once the tablet frenzy took over, most people migrated from 10.1-inch netbooks for 10.1-inch tablets, since the latter was more powerful, more ergonomic and offered a much better experience for media consumption, as compared to netbooks.
A website called Blogeee, had sent out, “Following the introduction of our new strategy in 2012, we stop the production of the 10.1-inch range (netbooks) in Q1 2012 in favour of ultra-portable products (11.6-inch and 12-inch) and ultrabooks to be launched in 2012”. Samsung’s decision to discontinue this product line-up makes sense, since rather than just stringing it along, it’s better if they concentrated their resources on other segments that are actually trending.
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