Nokia's MOSH Flies Higher With SEEK
24 Oct, 2007, 3:00 pm IST |
Harikrishnan Menon
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Boffins at Nokia have been hard at work on a site that aims to make informal networking easier, especially for people who do not have a computer ready at hand. According to a company press release, Nokia today unveiled SEEK, the third dimension of its mobile sharing site, MOSH. Users can make requests for content, and the community can respond with suggestions or custom-created content answering each 'SEEK'. The first dimension in the evolution of MOSH was the ability to upload and share content with a global audience; the second was downloading and customizing your device; now SEEK provides the ability to seek content and interact with the community globally. Officially launching on December 14, an exclusive demo of SEEK will be seen at CTIA Wireless in San Francisco during October 23–25. A short form for 'mobilize and share', MOSH has seen more than 6 million downloads since its beta launch on August 9. It is intended for all mobile devices and is not Nokia-specific. MOSH's number one market has been India, followed by Russia and South Africa. "We have always focused on MOSH being a service created for, and shaped by, users," said Lee Epting, Vice President, Forum Nokia. "Seeing users request content from one another, as well as the desire for community discussion, forms the foundation of SEEK." "With SEEK, the possibilities are endless: mobile scavenger hunts, sponsored SEEK competitions, or collaboration on applications by developers in India, Russia and the USA, we expect this to take creativity and mobile customization to a new level," he added. Nokia is the first handset manufacturer to move into content space with MOSH, and yet-to-launch music store and gaming services. It faces competition in this space from Apple's iTunes, News Corp's MySpace, and personal navigation device makers TomTom and Garmin. |
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