Apple's Latest Gimmick: Suspending a Macbook Air from a Balloon
01 Feb, 2011, 10:12 am IST | by
Padmini Harchandrai
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Apple's made some pretty intuitive ads in the past but clearly those don't stop for boundaries between television screen and real life. Their latest stunt - suspending a Macbook Air from a balloon in an Apple Store. The Apple Store itself is unidentified and the stunt is inspired from Pixar film, 'Up' (remember, the guy tied balloons to his house so he could float away to South America?). This video shows the evidence. Up until now, Apple's advertising for the Macbook Air seemed to fixate on its sleek form figure and thinness rather than its weight. Here's the weight getting some screen time! |
Tags: Apple , Macbook Air , Advertising , Apple Store
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