Left 4 Dead Pre-orders Surpass Orange Box by 60%
13 Oct, 2008, 3:06 pm IST | by
Nikhil Singh
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For a new shooter IP to make waves in a market saturated with first-person shooters, is a big thing. With a ton of positive pre-release positive reviews (through hands-on previews), Turtle Rock Studios’ Left 4 Dead is doing just that and Edge Online has the scoop. Valve’s funding a $10 million ad campaign, and here’s how co-founder/managing director of Valve rationalizes the move: "People had really strong reactions to Left 4 Dead when we started showing it…" "Our pre-orders are running 60 percent ahead of Orange Box. This in combination with the fact that it is a new IP made us think that an extensive marketing program made a lot of sense." For those of you who don’t know about it – Left 4 Dead is Turtle Rock and Valve’s upcoming horror first person shooter, that’s built ground up to be a co-op game. While the market has a ton of FPSes, the number of co-op shooters is negligible. In that respect, L4D’s like a drop of blood for the hordes of gamer zombies that thirst for some good co-op action. [Via EvAv] |
Tags: Left 4 Dead , Turtle Rock Studios , Valve
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