Game4u, a retailer of game hardware and software, has announced its digital download service for PC gamers in India – under the 'downloads4u' category on the gaming portal of the official Game4u website. With this new service, Game4u will become the first Indian electronic retailer to feature a digital distribution service in India.
The rise in India’s Internet penetration from 80 million to an estimated 376 million by 2015 coupled with a projected 39 million PC broadband connections by 2015 will augment the online community of PC gamers in India. This set of consumers also form a large part of the 11 million users transacting online, slated to reach 38 million by 2015, thus creating a huge opportunity for growth in this sector.
Game4u has announced its own digital distribution platform for PC games
Game4u through 'downloads4u' takes on the wave of digitalisation by providing a platform wherein you can download as many as 300+ games directly to your PC at your convenience. From the all time favourite catalogue games that are nearly impossible to find in stores, to the most recent ones, Game4u will offer a wide range of PC games at price points ranging between Rs 99 to Rs 2,499 using local payment options. Today gamers demand their games on the day of release; this service will enable gamers to get their most anticipated games almost instantly on launch.
Speaking on the launch of 'downloads4u' service on Game4u.com, Jayont Sharma, Chairman and CEO, Milestone Interactive Group, said, “Through “downloads4u” we wanted to introduce a unique and easy-to-use service for Indian consumers to get their PC and Mac games. India is one of the most promising gaming markets in the world and gaming on PC continues to be hugely popular. This service will enhance reach and availability of PC Games to consumers in far flung markets, currently not reachable through physical distribution. This new offering from Game4u re-inforces our commitment to provide best in class services to our loyal fans.”
“You can currently download popular games from the likes of Electronic Arts and SEGA in addition to a host of never seen before titles from independent publishers. In the months to come, we hope to expand our offering to 1000+ games by getting all leading publishers on the platform.” added Sharma.
At the moment, 'downloads4u' is available as a public beta on game4u.com.
More information on Game4u and downloads4u can be found on the company’s Facebook and Twitter page, as well as the official blog.
Currently, other than Game4u, there is no Indian retailer that has started a digital distribution service. With 'downloads4u', Game4u seems to looks to capture the Indian market for Valve’s Steam service, and EA’s Origin service.