iPod Owners Want Built-in FM Radio
04 Apr, 2007, 4:00 pm IST | by
Sharon Khare
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According to its users, the hugely popular iPod has something lacking in it's near-perfection... FM radio. Jacobs Media, a US-based radio consultiing firm conducted a poll survey that shows that 43% of iPod owners said they would like to receive FM radio on their next iPods. The study was conducted in late February through early March, and consisted of more than 25,000 respondents from over 69 Rock-formatted stations from all over the U.S. Of the 25,000, 57% owned iPods. "iPods are showing no signs of stopping," according to Fred Jacobs, President of Jacobs Media. "Last year, our data showed that the growth of personal mp3 players was far from over. This year, our new study confirms that this phenomenon continues to have lots of life, and we expect strong growth throughout '07." The study asked those who don't own one of these devices if they intend to do so in 2007 and nearly half (45%) of these iPod-less respondents said they are very or somewhat likely to take the plunge. 12% said that there was a strong likelihood that they would buy one sometime during 2007. The study also asked about the most important new feature that consumers desire in their next personal mp3 player from a set list of features. 33% responded saying that they wanted an FM tuner. The FM tuner feature outpaces increased capacity, a larger screen, and video playback in importance. FM radios are available in other MP3 players like Microsoft's Zune and SanDisk players but they are not built into Apple branded products, such as Nano, Shuffle, or video iPods. "It's a no-brainer," notes Jacobs. "If Apple truly wishes to make the most versatile, user-friendly personal mp3 devices, an FM tuner should be standard equipment." |
Tags: Apple iPod , Zune , Microsoft , SanDisk
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