Canon Reveals the New PowerShot G7

Canon's PowerShot G7 digital camera, the new flagship of Canon’s PowerShot digital cameras will be sailing into stores beginning in October, equipped with Canon’s newest technological achievements and user-friendly features and carrying an estimated selling price of $599.99.

Designed to delight even the most die-hard photo enthusiast, the 10 megapixel PowerShot G7 digital camera continues the tradition of imaging excellence, innovation and ease of use that began when the PowerShot G1 was introduced a mere six years ago.

Compact and comfortable to hold, handle and use, the PowerShot G7 digital camera is an aesthetic treat as well, harking back to the look and feel of classic Canon cameras. From its retro 'wet black matte finish,' leather-toned grip and the detailed knurling and analog-style 'click-click' of the camera's top side ISO Speed Dial and Shooting Mode Dial, to the stylish metallic accents of the body’s aluminum-finish parts and metallic-finish bayonet ring, this PowerShot G7 conveys a sense of "camera-ness" rarely encountered in the world of digital photography.


Thanks to the DIGIC III chip’s more aggressive noise reduction, the PowerShot G7 digital camera is able to shoot at ISO equivalent speed ratings from 80 to as high as 1600. This increased sensitivity at the top-end allows users to select faster shutter speeds, significantly reducing camera shake and subject blur during hand held low-light photography.

The PowerShot G7 digital camera is equipped with a fast and sharp f/2.8-4.8 6X optical zoom lens. It also features a Lens-Shift type optical image stabilization system that can help defeat the effects of camera shake in low light situations, or while shooting handheld.