Fujifilm announces X-E1 camera in India for Rs. 70,000

After announcing the highly acclaimed X-Pro1, Fujifilm has launched the X-E1, the brand’s second interchangeable lens camera. The major highlighted features of the X-E1 are that it comes in a portable form factor and has a fast auto focus speed. The Fujifilm X-E1 comes loaded with a 16 megapixel APS-C X-Trans CMOS Sensor with an OLED electronic viewfinder, a smaller body with built-in flash and the X mount for the Fujinon XF lens range.

In addition, Fujifilm expanded the lens line-up for its interchangeable cameras from three single focal length lenses in the first series to five with an addition of two lenses – a bright F2.8 super wide 14mm (21mm in 35mm equivalent) single focal length lens and a bright F2.8-4 zoom lens that covers the shooting range of 18mm to 55mm (27-83mm in 35mm equivalent). The brand states that another line of five unique lenses will be added to the XF lens series in early 2013, giving them a total of 10 lenses.

Classic styling

Unlike the X-Pro1, with its hybrid multi viewfinder, the X-E1 camera features an OLED electronic viewfinder (EVF) with a resolution of 2.36 million dots, making it one of the highest resolution digital cameras with EVFs.

“The response we received for X-Pro 1 is overwhelming and it was the true inspiration behind X-E1. The X-E1 features the fast, high-precision “EXR Processor Pro” for quick responses whatever you’re shooting. The EXR Processor Pro receives image signals from the complex X-Trans CMOS Sensor and processes the information swiftly ensuring you can move on to your next shot without delay,” said, Mr. K Tanaka, Managing Director, Fujifilm India.

The Fujifilm X-E1 is available in two colour variations, Silver and Black, and features a unique classical design. The brand claims that With the X-E1, a user can achieve new heights of photography thanks to Fujifilm’s creative “Film Simulation Modes” to simulate the distinctive textures of conventional photo film. One can use the high saturation "Velvia" for landscape shots with primary colours, "ASTIA" for faithful smooth skin tone reproduction and the more versatile "PROVIA" for its natural look, as well as two additional settings based on professional colour negative films.

X-E1, the successor to the X – Pro 1, has advanced digital processing which enables "multiple exposure". With this option, the user can superimpose two exposures to create a single image.

It also offers full HD movie recording at 24fps. In addition, the user can use Monochrome or Film Simulation modes while video recording and even make use of the X-E1’s large sensor and bright XF lenses to capture movies with the defocused bokeh effect. To record audio with enhanced clarity, X-E1 allows the user to connect a microphone.

According to Rohit Pandit, Executive Vice President, FUJIFILM India, “The option of ‘multiple exposure’ will be a take the photographers to a new level. After selecting the Multiple Exposure mode, take the first shot, and display the image on either the EVF or LCD monitor as reference when taking the second shot. This system facilitates more accurate positioning and focusing.  The ability to take two shots while visually checking the finished image allows users to produce unique photographic expressions.”

The body of the Fujifilm X-E1 is priced in India at Rs. 70,000 while the entire kit is sold for Rs. 90,000. Fujifilm has priced the 14mm lens in India at Rs. 60,000 and the 18-55mm lens at Rs. 48,000. For more information on this camera, click here.