Leica announces new point and shoot camera, the V-Lux 40

Leica Camera AG has announced the V-Lux 40, the latest addition to the brand's digital compact camera portfolio. Incorporating numerous new features in comparison to its predecessor, the Leica V-Lux 30 offers better performance of its 15.3-megapixel (effective 14.1 MP), 1/2.33-inch CMOS sensor and a Leica DC Vario-Elmar 4.3–86 mm f/3.3–6.4 ASPH lens with a zoom range now extended to 20x. As a result of the broadened range of focal lengths, now equivalent to 24 to 480 mm in 35-mm format, the Leica V-Lux 40 becomes a more versatile camera. In addition, the LCD touchscreen ensures simplistic handling of the camera. Its compact design, functions and additional features, such as an integrated GPS module or video recording in full HD quality, aim to make the V-Lux 40 a good companion for capturing lasting memories whether traveling the world or enjoying time with one's family at home.

The Leica V-Lux 40's new 15.3-megapixel (effective 14.1 MP), 1/2.33-inch CMOS image sensor aims to produce brilliant picture quality in all situations. It enables a higher dynamic range as well as particularly low- noise images at sensitivities up to ISO 3200. In comparison with its predecessor, the Leica V-Lux 40 now offers significantly improved image quality, even in low light. Additionally, an autofocus speed of 0.1 seconds enables even faster focusing on moving subjects.

The V-Lux 40

The range of focal lengths covered by the V-Lux 40's Leica DC Vario-Elmar 4.3–86 mm f/3.3– 6.4 ASPH. zoom lens (equivalent to 24 to 480 millimeters in 35-mm format) makes it ideal for almost all photographic situations. For expansive landscapes, finely detailed macro studies at short distances or for shots of distant objects with its super-telephoto setting, the Leica lens with high-precision aspherical lenses and an image stabilizer delivers good results for all still images and video recordings.

The Leica V-Lux 40 offers a comprehensive range of camera functions. Users can choose from a diverse selection of creative imaging options, from a continuous shooting rate of ten frames per second at full resolution and 60 frames per second in high-speed mode, to creative modes with effects like miniature, panorama and retro.

Ideal for capturing video, the Leica V-Lux 40's entire 20× zoom range is available during recording. In addition to that, an integrated stereo microphone with an electronic wind noise filter provides a clear soundtrack. Videos can now also be saved in Internet-friendly MP4 format and uploaded directly to social media or mobile devices, for example, without any need for conversion.

An integrated GPS module completes the list of features and functions offered by the V-Lux 40, allowing users to save the geographical co-ordinates and local time of every shot captured in the Exif data of the image files. In addition, the camera can display the sightseeing highlights of the immediate neighbourhood (1,000,000 so-called 'points of interest'). A DVD included in the package contains maps of important cities and regions. After transfer to an SD memory card, these can be uploaded to the camera and used for orientation in unfamiliar places. Photos can be stored in the maps as thumbnail images.

The new design of the Leica V-Lux 40 is dominated by classic black. Chromed elements set contrasting accents and complement the camera's look. Particularly easy handling is ensured by a large, 3-inch LCD touchscreen that allows users to select or set numerous functions in capture and review mode simply by touching controls displayed on the monitor screen. This oversized screen diagonally measures 7.5 centimeters and its resolution of 460,000 pixels displays images with outstanding brilliance. As a result, the Leica V-Lux 40 is an ideal tool for reliable and precise assessment of images both during composition and after capture.

Pricing and availability for the Indian sub-region hasn’t been announced yet, so stay tuned to this space for more details.