Nikon Launches 2 Coolpix Style Series Digicams

Nikon has added two new digital cameras to the Nikon Coolpix Style Series line-up, the S50 and S50c.

The Coolpix S50 and the Coolpix S50c boast 7.2 effective megapixels, a 3x Zoom-Nikkor glass lens and a big 3.0 inch LCD screen. These cameras also utilize an Optical VR Image Stabilization system, ensuring the consumer will be able to capture stunningly sharp images. What's more, the Coolpix S50c also offers the additional advantage of a built in wireless capability for e-mail and image storage with the enhanced Coolpix Connect 2 service, including the ability to send images directly to Flickr.

"The Coolpix S50 and S50c combine technologies that are Nikon hallmarks: exquisite design coupled with superior optics and high resolution with advanced picture taking functions that allow anyone to take great pictures," says Bill Giordano, General Manager Marketing, Coolpix for Nikon Inc.

The new Optical VR Image Stabilization, high sensitivity up to ISO 1600, and Best Shot Selector (BSS) can all be activated by pressing the Anti-Shake Button, conveniently located on the top of the camera. These features allow the S50 and S50c to produce shots that are steady and sharp.

A handy One-Touch Portrait Button acts as a shortcut to three Nikon In-Camera Image Innovations to correct common photo problems. This system includes Face-priority AF, which was the first system to automatically find and focus on a subject’s face, In-Camera Red-Eye Fix, which automatically detects and corrects red-eye, and D-Lighting, an innovation that automatically creates a copy of the image with detail added where necessary, but with well-exposed areas left completely untouched.

These cameras also feature a 170-degree viewing angle and an anti-reflection coating, so they are able to facilitate easier composition and high-quality playback anywhere, even in direct sunlight.

The COOLPIX S50 and the COOLPIX S50c will be available nationwide in April 2007. The S50c has an MSRP of US $349.95, and the S50 has a MSRP of US $299.95. No price or availability for India has been announced yet.