HomeShop18, Delhi International Airport introduce Virtual Shopping Wall
| by Anuradha Shetty |
HomeShop18, in association with Delhi International Airport (P) Ltd. (DIAL), has introduced a Virtual Shopping Wall. This Virtual Wall offers premium merchandise to consumers at Terminal 3 (T3) domestic side of New Delhi’s IGI Airport (IGIA). The virtual shopping wall lets passengers view a range of products, including consumer electronics, mobiles, tablets, clothing, accessories, fashion jewellery, and perfumes on dynamic screens.
The Virtual Wall at the IGIA
Flyers will be able to order products by scanning the QR code displayed against each item or over the phone at the call centre. HomeShop18 has also enabled a cash-on-delivery payment method to drive trials and will follow it up with mobile payments.
Sundeep Malhotra, Founder & CEO, HomeShop18, said, “With the Virtual Shopping Wall, HomeShop18 embarks on the next major journey into mobile-commerce (M commerce). By bringing M-commerce to India, HomeShop18 is taking the convergence of mobile and retail to a new high. The brand today offers the widest portfolio of products, addressing a wide range of consumer needs. Backed by extensive R&D, HomeShop18 is reinforcing its commitment to innovation in offering the best customer experience. The idea behind ‘Scan N Shop’ is to enable tech-savvy, smartphone and tablet users to experience a smart new way of shopping. In DIAL, we have found a true innovator as a partner.”
“This new mobile shopping format is consistent with our legacy as the virtual retail pioneer in India. We are glad to introduce such evolved technology leading shopping experience to consumers in India. HomeShop18 has deployed truly unique technology to present customers a dynamic shopping environment, where the products offered are refreshed remotely on the basis of stock availability, performance and a host of other dynamic factors. In many ways, Scan N Shop is India’s big bang dive into the world of mobile shopping,” Malhotra added.
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