NEWS / SERVICES

MSN India Launches Cricket Channel

13 Mar, 2007, 6:00 pm IST | by Sharon Khare | Services

We are one cricket-crazy nation and feeding that frenzy is MSN India and its full coverage of the ICC Cricket World Cup, 2007, on its personal Cricket Channel—accessible on the internet and on WAP supported Mobile Phones.

Users can catch all the action straight from the Caribbean, with MSN’s Top World Cup Stories, Exclusive columns from Ricky Ponting, Stephen Fleming, Graeme Smith, Mahela Jayawardene among many others, World Cup schedule, team profiles, pitch reports, photo galleries, controversies, match previews, live Scorecards, Exclusive slideshows and an audio update of all the action.

"The World Cup is the Holy Grail of cricket and we are more than excited to be able to provide the followers of the game a holistic experience with our extended coverage. We are also giving our users all the action of the World Cup on their fingertips with a World Cup Cricket WAP portal!" said Mr. Krishna Prasad, Executive Producer, MSN India. MSN India is also bringing out a downloadable Windows Mobile World Cup application where users with Windows Mobile platform phones can load the application to their phones and get live updates on the matches as it happens on GPRS without having to send an SMS every time.

MSN has also launched the Vista World Cup Sidebar Gadget catering to Windows Vista Users which will provide constant live score updates and feedback on their very own desktop, while the WAP Portal lets users can keep track of all the details of every match on their mobile phone.

MSN is also offering MSN Clicket (cricket played with a mouse click-et)—a predict and win game where users can choose their players for each match and earn points based on their accuracy of playing team predictions. Cricket-Live, an interactive multi player game, is where a community of cricket fans, trade players and create a team for the World Cup.

Tags: MSN India , Cricket Channel

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