Nokia, Vodafone India join hands to improve Nokia Music

Nokia today announced a partnership with Vodafone India to offer an integrated billing solution on the Nokia Music Store. Vodafone India customers using the music service on their Nokia feature phones and Asha smartphones can now renew their subscriptions via their Vodafone accounts and continue to download songs and albums from the Nokia Music Store.

Renewal subscriptions for the Nokia Music Store are available for three durations -- 7 days for Rs 50, 30 days for Rs 99, and 90 days for Rs 250. Taxes and data charges as applicable will be levied separately. With this integration, Vodafone India customers can pay for the renewal as part of their monthly phone bills or have the amount debited from their pre-paid balance.

Collaborates with Vodafone India for Nokia Music

As per an official statement, the Nokia Music Store has become the first independent music store in the country to offer integrated operator billing, along with billing via credit cards and vouchers. This marks a big step forward towards broadening monetisation and strengthening the music ecosystem in India.

Vivek Mathur, Chief Commercial Officer, Vodafone India, said, “We, at Vodafone India, are constantly on the lookout to provide innovative experience to our valued customers. Nokia and Vodafone share a long-standing and extremely fruitful association and this new venture will help us provide enhanced experience to our customers. Offering integrated billing service for music downloads will help to strengthen the music ecosystem in India and ensure that Vodafone customers enjoy a convenient purchase process. This service is a big step in a series of innovation led products from Vodafone”.

Viral Oza, Director Marketing, Nokia India, said, “Music with its universal appeal plays a key role in differentiating the Nokia experience. We have a strong proposition in the Nokia Music Store and are delighted with the tremendous consumer response we are witnessing in India. Both Vodafone and Nokia are committed to offering the consumer a richer experience and growing the music ecosystem in India and we are excited to broaden our strong relationship with music as it furthers these objectives.”

Vipul Pradhan, CEO, Phonographic Performance Limited, said, “We welcome and strongly support the Nokia and Vodafone partnership on the Nokia Music Store as it is a big step forward in curbing piracy and presents strong monetization opportunities for the music industry in India.”

The steps to renew your Nokia Music subscription are:

1. Launch the Nokia music client on your compatible Nokia feature phone/ Nokia Asha smartphone and sign in with your Nokia account or create a new one.
2. Scroll down and click on the 'Buy' option at the bottom of the home page.
3. Select from the three options, and choose to pay via your Vodafone account (pre-paid or post-paid): 7 days for Rs 50; 30 days for Rs 99; 90 days for Rs 250.
4. On completion of purchase, your Nokia Music subscription will be renewed and an email receipt sent to your registered email address. You can then continue to download all the music you want during your subscription period. Customers can access the Nokia Music Store and search for and download an unlimited number of songs of their choice during their subscription period, via a growing number of Nokia phones including almost all Asha and Lumia devices.