Visa Introduces FIFA World Cup Facebook Match Planner

Visa Inc., a FIFA partner and the preferred card of the 2010 FIFA World Cup, announced the launch of the Visa Match Planner, a social media application that allows users to create customizable, dynamic FIFA World Cup viewing schedules to share with friends via social networking channels such as Facebook (www.visagofans.com ). The Visa Match Planner is the latest extension of Visa’s first-ever global FIFA-themed marketing campaign, Go Fans, which also includes print, television and out-of-home advertising, host market merchant activation programs and usage promotions.

The Visa Match Planner will be available in English, Japanese, Spanish and Portuguese, and will be customized for each of the 32 qualified countries. In addition to building a customized FIFA World Cup match viewing schedule, the application also lets users organize match viewing parties, chat with friends, track scores and rankings, and obtain exclusive offers from merchants such as the "FIFA Official Store" on FIFA.com.