Modu Announces Range of New Phone 'Jackets'
12 Feb, 2009, 2:26 pm IST | by
Shayne Rana
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At GSMA 2008, we heard of this revolutionary new, world’s lightest mobile phone called modu that was developed to be accompanied by ‘jackets’ that were essentially a variety of casings. The company has now updated their jackets portfolio and these much anticipated designs complement the phone and are the first of many jackets that modu will introduce in 2009. At the heart of the modu ecosystem is a tiny, modular and sleek looking mobile phone. In addition to complete mobile functionality, the modu phone is a music player and a mass storage device containing 2GB of internal memory. The innovative modu phone presents a bold graphical user interface and a unique seven-button keypad to perform basic functions even without a jacket. For added functionality and style, users can easily slip the modu phone into a range of modu jackets. This modu ecosystem offers boundless – and affordable – possibilities. The new modu jacket lineup includes: • modu night jacket: inspired by the nightlife scene, this jacket includes futuristic styling with an edgy keypad, flashing lights, night mode imaging and a unique graphical user interface • modu street-art jacket: capturing the expressive and vibrant street art scene, this jacket features stereo speakers and dedicated music keys for a powerful music experience • modu classic jacket: designed to fit the everyday needs of a modern lifestyle, this jacket carries all essential mobile communication features with an air of elegance and fine taste • modu express jacket: this jacket transforms the modu phone and user interface with a rain-bow of fun, playful flavors “modu is turning the notion of a ‘one-size-fits-all’ mobile phone experience on its ear,” said Dov Moran, founder and chief executive officer of modu. “Consumers want a mobile phone that can keep up with their dynamic lifestyles. The combination of the eye-catching modu phone with the new modu jackets offers not only personalized style but affordable updates without the costly expense of buying a new phone.” The unveiling of the new modu phone and the new jackets is the first of several major announcements planned by modu around the 2009 Mobile World Congress in Barcelona. These announcements cover global distribution of the modu phone and jackets, with a significant initial order; partnership agreements; new product news and manufacturing and production capabilities. These modu jackets will be commercially available beginning in the second quarter of this year as modu rolls out its mobile phone and ecosystem for the first time. For a view of the entire range click here. |
Tags: MWC 2009
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