Nvidia Launches App Processor for WinMob

Nvidia Corporation, a world leader in visual computing technologies and inventor of the GPU, has just introduced the APX 2500, an applications processor that enables intuitive 3D user interfaces and high-definition video on connected Windows Mobile phones.

The APX 2500 applications processor can apparently deliver up to 10 hours of 720p HD playback – which would be an industry first for video quality and power consumption on a mobile device. It’s capable of HD video recording with an HD camcorder, and offers ultra high-resolution photo imaging capabilities.

“Technologies are converging in amazing mobile devices, that have all of the rich, visual capabilities of a modern PC – from watching movies and making video calls to surfing the web and playing 3D games. The APX 2500, combined with Microsoft Windows Mobile, will make the next generation of smartphones our most personal computer,” said Jen-Hsun Huang, president and CEO of Nvidia.

Nvidia has worked closely with Microsoft on the development of APX 2500. The combined engineering efforts of these two industry mammoths will ensure that next-gen versions of the Windows Mobile OS will harness the capabilities of the APX 2500 applications processor to the fullest extent.

• The industry’s first HD (720p) playback and capture capability for handheld devices.
• A new ultra-low-power (ULP) GeForce core that is fully OpenGL ES 2.0 and Microsoft Direct3D Mobile compliant and the lowest power 3D hardware solution available for acceleration of intuitive 3D user interfaces.
• Nvidia nPower technology, enabling over 10 hours of high-definition video playback and up to 100 hours of audio – more than four times the audio playback of the latest touchscreen phones.
• Connectivity and media acceleration technologies required to enable the latest Web 2.0 applications, from effortless web browsing and social networking and GPS.