Updated 26 May, 2012, 4:18 pm IST

Sony Ericsson Finally Unveils Their Xperia X10

03 Nov, 2009, 1:58 pm IST | by Shayne Rana |

Break out those trumpets and bagpipes (if that’s your thing) as Sony Ericsson has today (finally) unveiled the XPERIA X10, their very first Android powered mobile handset. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with Android's intelligence capabilities, the XPERIA X10 introduces a new UX platform that should evolve across the product portfolio and expand over time continuously introducing new features and capabilities.

Bert Nordberg, President, Sony Ericsson said, “The XPERIA X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximizes choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”

Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible.”

The UI looks fantastic and nothing like you’d expect an Android handset to look like. Check out the video.

Click on image to view Video

The company has also introduced new signature applications like Mediascape and Timescape with which the XPERIA X10 lets consumers organize everything in their phone in an intuitive way:

Sony Ericsson Timescape manages all communication with one person in one place. Browse through your conversations, check out your Facebook, Twitter, photos, emails, and texts all in one go
Sony Ericsson Mediascape is the smart way to get all the music, photos and videos you want from your favorite friends and artists. It accesses content from everywhere – your phone, YouTube, PlayNow

Intelligence capabilities, integrated into Mediascape and Timescape, can automatically recognize connections between contacts, content and media. By recommending alternative ways to communicate or guiding to new media experiences, consumers can discover more in a truly open way. For example:

Pressing the new “infinite button” guides you through the connected world, aggregating all your interactions with one person into one view
Intelligent face recognition features recognize up to five faces in any picture, automatically connecting them with your social phonebook and all other related communications with that person.

Sony Ericsson is also introducing the new Wireless Stereo Headset with FM Radio - MW600. Featuring advanced Bluetooth technology and a built-in FM radio, MW600 lets you stream music to your headset in high fidelity through sound-enhancing ear-buds. With a crystal clear OLED display, easy access controls and RDS radio station information; users won’t need to take the phone with you to tune in to a favorite radio station.

Since it’s official now, here’s the list of features we know for sure the handset comes equipped with -

4-inch touchscreen display with an 480 x 854 pixel resolution
3G, EDGE/GPRS, Wi-Fi
Bluetooth with A2DP, USB (micro)
GPS with A-GPS (Google Maps)
Micro SDHC card support
3.5mm handsfree socket
8 megapixel camera with Smile Shutter, Face Detection and image stabilization technology, geotagging, touch focus, LED Flash

The XPERIA X10 will be available in select markets from Q1 in Sensuous Black and Luster White colors. No pricing has been mentioned so far.

Tags: Sony Ericsson , Android , Google , Touchscreen , 8 Megapixel , Xperia 3

Last year in October, Sony Corp set out to buy the complete control of the Sony Ericsson mobile phone venture from its Swedish partner in order to boost its