Updated 24 May, 2013, 7:53 pm IST
Aircel partners with Magicon to launch three budget smartphones
| by Nishtha Kanal |
Aircel has launched three new budget smartphones with dual SIM capacity in India. The network provider has joined hands with handset manufacturer Magicon Impex to offer the smartphones m1 and m2 as well as the 5-inch phablet mNote.
All the three handsets are in the sub Rs 10,000 segment, which pits them directly against budget smartphone heavyweights like Micromax and Karbonn who have a following in that budget. The m1 and m2 are priced at Rs 4,499 and Rs 4,999 respectively.
The handsets are all priced below Rs 10,000
Both the handsets come with a 1GHz processor, 5 megapixel camera and a 3.5 inch WGA capacitive touchscreen display. The major difference between the m1 and the m2 is that the latter is a 3G handset. The handsets also have secondary front facing cameras. These handsets run the Gingerbread version of Android and are ideal for first time Android users who do not wish to splurge on a phone, yet want basic smartphone functions.
All of the three handsets are going to be loaded with games and social functions like Angry Birds, Fruit Ninja, Facebook and Skype to appeal to the youth segment. Talking about Magicon’s tie up with Aircel, Jitendra Rahi, National Distribution Head, Aircel, said, “We are at the cusp of a data tsunami in our country and it’s important for us to take a lead in data products. With Aircel’s endeavor of ‘Internet for all’, the association with Magicon is a perfect fit as it will help drive the smart device penetration and increase data usage.”
The phones are being bundled with offers from Aircel like 250 minutes of talk time, 250 SMS and 1GB data for 3 months. Aircel had recently launched a new retail recharge card titled ‘Aircel Pocket Internet Games’. The card is a retail initiative that allows Aircel subscribers to download and play unlimited games along with unlimited Internet access at affordable prices.
Tags: Aircel , Magicon , Aircel Magicon , m1 , m2 , mNote , Aircel Pocket Internet Games , Aircel partners with Magicon , budget smartphones , phablet , Samsung Galaxy Note , Samsung , Galaxy , Angry Birds , Fruit Ninja , Skype , Facebook , Micromax , Karbonn , Recharge Card , EA , Disney , Disney UTV , UTV , Need for Speed , FIFA , EA Cricket , Medal of Honor , Pirates of the Caribbean , Aircel Games , Aircel pocket games , Android , Gingerbread , Ice Cream Sandwich , Android 4.0 , Aircel SMS , Aircel Data Plan
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