Updated 18 May, 2013, 5:40 pm IST
Apple prepares venue for iPhone 5 media event
| by Aaron Almeida |
Product announcements are an occasion to celebrate, and some of them are comparable to iconic music concerts that take place the world over. Every year, when Apple gets ready to showcase a product, the venue gets a lot of attention because titbits of information about the announcement are revealed during the venue preparations. Apple's announcements of iOS 5 last year and iOS 6 this year got confirmed from the banners at the venue indicating this. Another reason Apple venue preparations garner a lot of attention is that Apple is very secretive before an announcement. Though it is all but confirmed that this year Apple will launch the iPhone 5 at the September 12 media event, setting the stage for the event is still getting a lot of media attention.
A colourful set up
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