BlackBerry to "takeover" Droids and iPhones with unique marketing initiative
| by Nikhil Subramaniam |
Smartphone manufacturers have been known to go all out when promoting their products, but BlackBerry is about to up the ante by "hijacking" the screens of iPhones and Android phones. The Canadian smartphone pioneer, which is looking to make a big comeback with the new BlackBerry Z10, will be getting into what chief marketing officer Frank Boulben describes as “real-time marketing.”
What the BlackBerry takeover could look like on an iPhone
Another tactic that BlackBerry is trying is a keyboard challenge. Launching later this quarter, the challenge involves users scanning a QR code on ads and then pitting their phone’s keyboard against the one on the Z10. Supposedly, it shows up the other keyboards' drawbacks in comparison to BB 10's new soft keyboard.
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