For smartphone makers, content is king when it comes to creating value
| by Nikhil Subramaniam |
With smartphones these days costing a moon and a little more, manufacturers are having to take a different route to creating value for customers. This means bundling in content and data packages, as well as allowing users free access to certain web services or social networking sites. We’ve also seen accessories such as flip covers and battery packs thrown in to lure more customers. But how often does this factor into your buying decision? If it doesn’t, it should.
All focus on consumption
Earlier, Sony's massive phablet, the Xperia Z Ultra also got a similar offer at launch. The phone comes with a month's access to Bigflix and the full version of the Asphalt 7 game. That's in addition to the same Sony Liv and Sony Music offers that the Z1 comes with.
This is how Sony envisions you watching all those movies
Samsung set the ball rolling with the Galaxy Grand earlier this year. While everyone scoffed at the slightly higher price (Rs 21,500) of the decidedly mid-range handset, Samsung boasted about the plethora of free infotainment content on the phone. As a reminder, Samsung’s ‘My Services’ scheme included myMovies, myMusic, myMobileTV and myStation for entertainment services. MyMobileTV gave buyers 100+ Live TV channels while myStation streamed live concerts. myMovies brought access to Indian movies, trailers and film songs, while myMusic allows them to download from among 250,000 songs. In the information category, myReader and myEducation, gave users access to Indian newspapers, magazines, over 30,000 books and audio books. According to Samsung, all these features are worth Rs 8,000 and hence can be written off from the cost of the phone. While that may indeed be an exaggeration, it can’t be denied that it brought extra value to the Grand. And it sold like hot cakes, if you needed more convincing.
Galaxy Grand was a market hit
The Lumia 625 comes with great offers for movie buffs
Cover image: Mobile entertainment on Shutterstock
Tags: Sony Xperia Z1 , Samsung Galaxy Note 3 , smartphones in India , Sony Music , Sony Liv , Samsung myServices , Nokia Your Movies app , Nokia Lumia 625 movies , Nokia Tata Docomo Lumia 625 , Nokia free wifi Lumia 625 , smartphone media consumption
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