HTC One promo video gives us a closer look at the flagship phone

Just after its launch, HTC has released a new video that gives us a close look at its upcoming flagship phone – the HTC One. The video shows what we already know, and sets it against some catchy music. One of the main showcases of the smartphone is  the new version of HTC’s Sense UI, numbered at 5.

It differs a lot from previous incarnations of the UI, as this one has a vertically scrollable homescreen and a gallery that gives you a 30 second preview of any video you may have recorded. It also features new widgets, and the general theme seems to be going for a flat and elegant look.

HTC had unveiled the One amidst a series of leaks and rumours. The good news is that the HTC One will be making it to India, as Reliance Communications is on HTC's official list of carriers for the handset. There is a very good chance that the smartphone will make it to India in March, which is when HTC is planning a global roll-out of the device.

The company’s slideshow of images began with a showcase of the silver version, a silken cut of aluminium and a stunning screen on top. The black version is equally striking, but there’s nothing we haven’t seen before and we don’t only mean the leaks. Without mincing words, it looks like a spitting replica of the BlackBerry Z10, with some spit and polish to HTC’s credit.

Here are some of the key specifications of the HTC One:

• 4.7-inch LCD display with 1080p resolution
• LTE, 3G, EDGE/GPRS, Wi-Fi, Wi-Fi Direct,
• GPS with GLONASS
• NFC, Bluetooth 4.0 with A2DP
• HTC UltraPixel camera with autofocus, 2.1 megapixel front camera
• 32 or 64GB internal memory

Another phone with full HD display

One of the key selling points of the One is that it has dual front stereo speakers, which is a super neat feature and induced a "why hasn’t anyone done that" reaction. Bass heads will be happy to note that HTC has stuck with Beats Audio for the sound experience. By the way, HTC is calling the sound experience "BoomSound".

HTC One's camera has also been talked about before in rumours. Heard the one about Ultrapixels? Well, it’s true. The HTC One is the first camera with "UltraPixels". In fact, the company makes it a point to call it the HTC Ultrapixel, which seemingly offers better low-light performance than any comparable flagship. It’s an imaging sensor customised to HTC’s specification and its enlarged pixels can absorb roughly three times more light than a conventional 8-megapixel camera’s regular pixels, at least that's what HTC claims. Essentially, the Ultrapixel camera is a 4-megapixel sensor which captures images with greater detail than its 8 and 13-megapixel rivals. We will be seeing the results of the real-world performance of the device soon.

HTC has also thrown in an HDR video mode, just like the Xperia Z, an expanded photo editing suite and a new HTC Zoe photo option, which captures 5 photos before you press the shutter and another 15 after you do, giving you plenty to choose from. If you want more, it will also record a 3-second HD video clip besides giving you 20 pictures.

Stay tuned to Tech2 for more coverage of the HTC One’s features and the new Sense experience.