LG showcases camera technology in upcoming Optimus G

At the IFA 2012 event, LG officially unveiled its latest smartphone, the Optimus G with a second generation quad-core processor. In a bid to keep the hype about the smartphone going, LG has released a range of videos to showcase the handset. The latest in the line-up of promotional videos is the camera technology used in the Optimus G.

Camera technology used here

From the video, LG starts off by stating that the 13MP camera used in the handset is built with PKG technology from LG Innotek, and that it features the world’s best camera module. Though LG has done an impressive job of adding a very slim sensor to the smartphone, the claim that it features the world’s best camera module technology can only be discerned once the handset is put to test, and enough sample shots are captured.

The LG Optimus G will be also available with an 8MP sensor in some markets.

Delving a bit deeper into this promo video, a report by GSMArena states, “The Optimus G will be sold in both 8MP and 13MP varieties depending on the region. Secondly, the camera module was built by LG Innotek, for what that’s worth. The 13MP sensor is backside illuminated with a total size of 1/3.06″ and an estimated pixel size of 1.1 microns per pixel (those are some really tiny pixels there). The LG Optimus G makes use of some clever features such as Time Machine camera, voice activated shooting, and smart shutter, though the video just touched on those and we hardly know any details.”

The LG Optimus G smartphone is loaded with a plethora of features that will surely entice anyone who is even remotely interested in smartphone technology. As the first 1.5GHz quad-Core LTE smartphone to utilise Qualcomm’s latest Snapdragon S4 Pro APQ8064 processor, LG’s newest device will not only offer blazing fast speed, but also longer battery life, a thinner profile, a brighter display, and a new touchscreen panel technology as a result of the vertically-integrated development process.

Here is a quick look at some of the main features of the LG Optimus G:

• 4.7-inch True HD IPS+ display with a resolution of 1280 x 768 pixels
• LTE, 3G, EDGE/GPRS and Wi-Fi capabilities for net access
• 13 MP camera with LED flash and 1.3MP secondary camera up front 
• 2GB DDR2 RAM
• 2100 mAh battery capacity
• It dimensions are 131.9 x 68.9 x 8.45mm
• It weighs 145g

LG Chem developed a new battery that offers greater energy capacity without compromising on size and weight. Standard mobile phone batteries have a lifespan of 500 charges in best-case conditions. Utilising LG Chem’s high-density technology, the battery that was developed for the new flagship smartphone provides more power than other similarly-sized batteries by running 60 percent more efficiently. The brand claims that the new battery has a lifespan of 800 cycles, a first for a mobile device.

LG Display’s contribution to the project was in the development of a new mobile display that is clearer than AMOLED displays but requires less power. LG Display’s True HD IPS+ Display is sharper than today’s AMOLED displays due to its high pixel density of 320ppi (1280 x 768 pixels) and Stripe RGB IPS Panel. This new display is capable of generating 470 nits of brightness while consuming 70 percent less power compared to others when displaying a white background. Furthermore, True HD IPS+ Display does not suffer from screen burn-in as AMOLED displays have been known to do.