Will RIM really sell its hardware division as speculated?
| by Priyanka Tilve |
RIM CEO Thorsten Heins has been quoted as saying in a recent report that they were considering selling the company’s hardware division after the launch of new BalckBerry 10. He voiced this possibility in an interview with a German newspaper.
Heins said that while nothing was final yet, they were mulling at options ahead of them; other than selling their hardware division, there was also a possibility of leasing their software. However, he was quick to point that they didn’t have to take any decision just yet and were keen to see how BalckBerry 10 fares. They have a strong belief in the new OS and are bullish of its success, as they feel it will be able to give tough competition to both Android and iOS. RIM has been enduring losses and has trained its hope on BB10 that will hopefully resurrect its position in the market. With the BB10 launch already nearing, RIM’s shares have picked up, which is a good sign for the Canadian manufacturer.
A few leaked screens of BB10 OS
Also, RIM has rebranded its app store ahead of BB10 launch by dropping the word app from its name. So what was formerly the BlackBerry App World has now been rechristened BlackBerry World. The official blog confirming the change states that the name change reflects a shift in the type of things one could purchase from the store, leading to the transition to BlackBerry 10 and beyond. The rationale behind dropping the word app is that the store will now also include downloadable videos and music. It aims to be one-stop shop for all the mobile entertainment needs.
Tags: RIM selling hardware division , RIM BB10 , BlackBerry 10 , BlackBerry World , BB10 apps , RIM CEO Thorsten Heins , BlackBerry splitting the company in two , Blackberry leasing its software , BB10 launch , RIM BB10
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