Samsung LA40A610 LCD TV

Samsung has delivered an interim new model, when all the other brands are comparatively dormant. This LCD TV is from their high end acclaimed range called the 6 Series, though price-wise it's a bit lower, thus more accessible. The model is the Samsung LA40A610 - different from the older A650 models. Let's find out what's different in this model.

Design and features
This family of TVs by Samsung has already made its mark with the touch of color feature for the bezel. This feature involves a process using injection molding, which is what they call Crystal Design now. They insert a streak of lovely red hue in the black bezel, all around the panel. I'm not one for gimmicks, but this is not just a stunt to impress superficially. It makes a big difference in the aesthetic scheme of the TV. The surface is piano gloss finished, and slightly curved at the top panel. There are no sharp edges, loud illustrations or anything of the sort. The stand is similarly clad in black, and is a perfect oval, giving good support to the frame. The red is only visible in yellow light, and slightly lower lit ambience. Straight up white tube light is no good.

The newer the TV, the more the features, so allow me to enumerate what is offered in this model. There is Samsung’s proprietary DNIe engine that enhances images by some magic with DSP. It is accessible from the menu and we can optimize color and other aspects of the image. Samsung TVs always have a very intuitive menu system, and this shouldn’t be any different. The contrast ratio is 40000:1 dynamic, which is again on the ‘ridiculously stated’ category. Response time is rated as 5 ms. The panel is 40 inches, made of 1920 x 1080 pixels, thus making this a full HD. 1080p/24p playback is stated in bold on the site and manual.