Facebook promises mobile improvement post IPO
| by Padmini Harchandrai |
Facebook's prepping for its big IPO and the company is on the road trying to woo investors for the big day. The company's founder and CEO, Mark Zuckerberg spoke to around 200 investors in Palo Alto about Facebook's plans for 2012 and beyond as well as answering questions. One thing Zuckerberg made very clear was that Facebook is focusing very closely on improving its mobile platforms. However, as some of us would hope, he's not talking technical where the bugs that the various Facebook apps have would be faced. The announcement is more importantly regarding monetization from Facebook mobile platforms. When Facebook filed for its IPO back in February, the issue that has come up over and over again, ever since is that Facebook just does not monetize its mobile applications, like it does its desktop equivalent. There is no advertising in those apps.
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