Facebook to alter 'Like' button policy as part of settlement
| by Ramkumar Iyer |
Facebook recently stated that it would inform users that their names and photos can be used to promote products whenever they click to 'Like' a product. As per a report by The New York Times, users will also be given a chance to decline the opportunity to be unpaid endorsers. The company will also offer settings that let users control which of their actions — which individual like, listen, or read — will appear in Sponsored Stories. The changes are to be made within the next six months.
Alters 'Like' button policy
Facebook will, however, still be using Sponsored Stories for advertisements as the settlement does not limit them from doing so. The report states that Facebook executives have repeatedly described Sponsored Stories as the most effective form of advertising because they do not seem like traditional advertisements. Both on the web and on a mobile device, a Sponsored Story features the name and picture of a Facebook friend who has clicked on the 'Like' button for a product or organization.
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