Trend Micro takes top spot in TechNavio’s global market share report

Trend Micro Incorporated is the major player leading the fast-growing Global Cloud Security Software market, according to TechNavio’s Global Cloud Security Software Market report. The current overall TechNavio estimate for the global cloud security software market was valued at US$241 million in 2010 and is expected to reach US$963.4 million in 2014, growing at a CAGR of 41.4 per cent. Of the four major players in the global security software market, Trend Micro leads with the greatest estimated market share. The TechNavio report points out that Trend Micro is able to dominate the market because of its diversified geographic reach, established customer base, and brand reputation. The company’s partnerships with cloud and virtualization service provider, VMware, and partnerships with companies such as HP, Cisco, Dell, Microsoft Corp., Oracle, and Wipro, also were cited.

Taking the number 1 spot

According to the TechNavio report, “The main drivers for the Global Cloud Security Software market are the growing use of cloud services for critical data storage and the sudden increase in cloud-specific attacks. Driven by multiple factors such as flexibility, cost saving, and availability, an increasing number of companies are transferring their data to the cloud.” This recognition follows on the heels of Trend Micro being positioned as the leader in corporate endpoint server security and the leader in worldwide virtualization security management market by IDC's "Worldwide Endpoint Security 2011-2015 Forecast and 2010 Vendor Shares" and  TechNavio’s “Global Virtualization Security Management Solutions 2010-2012” reports positioning Trend Micro as the leader in corporate endpoint server security and the leader in worldwide virtualization security management market.

The two programs that have led to this achievement is SecureCloud and Deep Security. SecureCloud provides data protection for public and private clouds and VMware vSphere virtual environments, using encryption with policy-based key management and unique server validation. This protection safely and easily secures sensitive data stored with leading cloud service providers keeping data private and helping companies meet regulatory compliance requirements. Deep Security is designed to provide system and application security across physical, virtual, and cloud environments. Deep Security meets the challenging operational security and compliance needs of today's dynamic data center. It combines intrusion detection and prevention, web application protection, firewall, integrity monitoring, log inspection and anti-malware capabilities in a single, centrally managed enterprise software solution.