Amazon launches the India Kindle store

Amazon today launched the India Kindle Store with the largest selection and lowest prices of any e-bookstore in India. The India Kindle Store offers over one million books, now available for Indian customers priced in Indian Rupees (INR), including 70 of 100 Nielsen Bestsellers. In addition, customers can now purchase Kindle at Croma retail stores across India.

The India Kindle Store features a vast selection of titles, new releases, bestsellers and works from a range of Indian authors, including Chetan Bhagat, Ashwin Sanghi, Ravinder Singh and Amish Tripathi. Readers will also find exclusive Kindle books such as “Love, Life and a Beer Can” by Prashant Sharma and “Reality Bites; a not so innocent Love Story” by Anurag Anand as well as over one million free classics available to download and read on Kindle.

“We are proud to launch this new Kindle store for Indian customers – offering Kindle book purchases in rupees and the ability to buy and read the work of many great Indian authors,” said Russ Grandinetti, vice president of Kindle Content, Amazon.com. “In addition, we are excited to work with Croma to make Kindle available at retail outlets across India.”

The Amazon Kindle is launched in India!

“We are excited to be the first retailer in India to offer the latest generation Kindle to our customers. This product will launch exclusively in all Croma stores across India at an introductory price of 6,999 INR,” said Mr. Ajit Joshi, CEO and Managing Director of Croma. “Kindle is the bestselling e-reader in the world and has revolutionized the way people read. Kindle wirelessly downloads books on a high-resolution electronic-ink screen that looks and reads just like real paper, even in bright sunlight.”

The Kindle lets you download books in less than 60 seconds, carry up to 1,400 books and read for up to one month on a single battery charge. You can also buy your books once and read them everywhere—on Kindle, iPad, iPod touch, iPhone, Mac, PC and Android-based devices. Amazon’s Whispersync technology syncs your place across all devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store, and any notes or annotations you create, are automatically backed up online in your Kindle library on Amazon.com where they can be re-downloaded wirelessly for free, anytime.

Amazon also launched Kindle Direct Publishing (KDP) for independent authors and publishers in India. KDP is a fast, free and easy way for authors and publishers to make their books available to Kindle customers in India and around the world on both Kindle devices and free Kindle reading apps. New features for authors and publishers in India include the ability to set prices specific for India, as well as receive royalty payments in rupees. For more information on KDP, visit the KDP page.

Customers can visit the new India Kindle Store now.

Customers can discover full details on the Kindle page and Junglee or at Croma retail outlets throughout India. Customers can also continue to purchase Kindle, Kindle Touch and Kindle Touch 3G from Amazon with shipment to India.